Now you can afford to do what the big boys do. Trademark Watching. And of course, Mr. Trademark's quality service is much less than that of our competitors.

What Exactly is Trademark Watching?
Approximately 7000 new federal applications are published in the "Official Gazette" each week. This is the "Published for Opposition" phase near the end of the federal trademark registration process. This allows trademark owners and attorneys to monitor the pending trademark applications being processed and gives them (or you!) an opportunity to "oppose" the pending marks (which stops the registration process).

We review the Official Gazette each and every week to insure that no pending marks infringe on your mark. We do a direct and close hit search covering these (approximately) 7000 new applications each week against your mark, in all class codes, and send you back a report on our findings via e-mail.

The report will include ALL details regarding the potentially infringing mark. It is an up to date, fully complete trademark record, so you have all the information you need to be able to make an informed decision on whether or not to oppose the hit (the potentially infringing mark).

NOTE – Hits on USA marks will always be reported to you within 1 week of the date that the hit (potentially infringing mark) was published. You have to review and decide on opposition proceedings within that initial 30 day period or lose the opportunity. You can however, file an extension of time to oppose, within the 30 day opposition period. This extension of time to oppose can buy you can an additional 30-60 days in which to make your final decision regarding an actual opposition filing (which is a mini law suit within the USPTO).

Why Watch My Mark?
Because there is no such thing as the trademark police. The USPTO does some of the review, but it is risky to leave the protection of your valuable mark subject to the single opinion of an examining attorney.

Watching gives you, the trademark owner, the power to make your own determination if a pending trademark will cause confusion in the market place. Will your customer buy your competitor’s product by mistake because the competition’s name, logo or even packaging is too similar to yours ?

You probably spend great amounts of time and money trying to create and maintain brand awareness through trade shows, product advertising, and good customer service. So why let your competition reap the reward ?!

And, because if there is someone out there using a mark similar to yours, and you do not take steps to stop its use in commerce, YOUR mark becomes weaker in the eyes of the USPTO. The longer you allow another trademark to coexist with yours, whether you have made a specific decision to do so, or not, the weaker your mark becomes over time. And if you allow one mark to coexist, your ability to fight a second infringing mark is reduced, by mere existence and (tacit) acceptance of the first.

Can I Watch My Marks Outside the USA?
YES! We also have International Trademark Watching, which works in much the same way as the USA Watching.

Our International Watch service covers over 180 countries and our experienced team of watchers checks every trade mark journal published around the world to compare newly published marks with your marks, on an “as issued” basis (not all gazettes are published on a weekly basis).

All aspects of a mark are considered; word and device, and identical or similar marks are reported. Word and design marks are watched at the same low price, not as 2 separate marks.

NOTE — A mark that contains ONLY a design, is not considered to have a word element. Only design marks which contain stylized lettering are watched at a single price, as a single watching order.

The following criteria are used for each international watching search, and we can include special search criteria you might have in relation to your specific mark, at no additional charge:

• prefix match
• suffix match
• consonant match
• phonetic match
• translations, transliterations and anagrams

FOR MORE GENERAL INFORMATION ON THE OPPOSITION PROCESS (USING USA AN EXAMPLE) CLICK HERE

What Exactly are the Fees?

USA Trademark Watching – per mark – covering all class codes – on a weekly basis

$99 for 6 months $150 for 1 year International Customers $125 for 6 months $175 for 1 year

International Trademark Watching The cost per year, for a world wide watching service covering over 180 countries: – on an "as discovered basis" (you might not have a report every week, only when a similar mark is found) – per mark – per class code -- prorated to a calender year basis (an order placed April 1 would be $187.50, an order placed September 1 would be $84.50, valid until 12-31 of that calendar year).

$275.00

NOTE – For international customers, or those customers not having e-mail access, the costs above may be slightly higher.

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